The demand for video is the highest it has ever been. In our fast-paced, social media-obsessed society, organizations and brands are counting on the unique authenticity of video to tell their stories.
Through the implementation of a goal-oriented Facebook video strategy, I increased the video views on the Bronfman Center’s Facebook page by 95% to 218,000 views and increased average watch time from 6 seconds to 18 seconds. In addition, I piloted the documentation of student and alumni testimonials through the use of video. As a result, parents, alumni, students, and stakeholders feel connected to the Bronfman Center community in a relevant and new way.
I have produced and edited 30 videos to date that highlight the transformative experiences the Bronfman Center offers Jewish young adults. These videos featuring New York State Assemblywoman Nily Rozic, Birthright participant Renee Shohet, founder of the kosher meat company Grow and Behold, Naftali Hanau, and Nicole Yehezkel, a transfer student, are just a few examples that demonstrate my passion for producing emotionally resonant stories and editing capabilities.
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