As the first-ever Social Media Specialist at the Bronfman Center for Jewish Life at New York University, I transformed how the organization reaches and interacts with its audience. I built a cohesive, multi-platform digital brand through specifically implementing a video storytelling strategy that gained over 200,000 views, piloting the Influencer Internship, and creating a program to track analytics. The following achievements represent my ability to develop targeted, data-driven social media strategies.
I managed 5 social platforms – Facebook, Instagram, Twitter, Mailchimp, and Snapchat – and increased the audiences and engagement on each. Most notably, I grew the Bronfman Center’s Facebook video views by 95% and Instagram following by 40%.
I also helped raise $7,500 by spearheading the digital marketing efforts for the Jewish Learning Fellowship Crowdfunding Campaign, the first of its kind in the country.
Finally, I successfully launched the the BC Influencer Internship, where I supervised 5 interns and oversaw the creation of 60 original media posts in its first semester alone. In the second semester, Instagram story views increased by 30 percent.
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"It's such a diverse and inclusive community. I grew up in a place where my younger brothers and I were the only Jewish people in the county. We were also the only Latinos in the county, really. It was a very alienating experience, so now at the Bronfman Center, I feel like all of my identities are accepted and that the community there is helping me grow Jewishly. It's really amazing to be in this context coming from where I was before. The Bronfman Center really helps me get in touch with my Jewish identity and all the other intersections that I'm experiencing." -Sarah Lifson, @s.lifson #HumansoftheBronfmanCenter
My personalized and analytical approach to driving social media growth will be an asset in your organization.
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